Social media influencers and scam, there are so many personalities on social media because, on social media, you can become anyone you want to be with the belief that all secrets are safe on social media.
An isolated trend that has become a thing in recent years is working with paid online influencers. These influencers use artificially inflated follower numbers to increase ratings and for engaging audiences on behalf of a brand.
1. The Influencers promise brands high referral traffic to their audiences.
Which is usually the dream for most brands. And they are usually being paid thousands of dollars per influencers to do this. Though the idea of buying followers might sound like an expensive and complicated process. It is actually a lot cheaper and easier than expected.
For some brands, they are asked to pay a fee for a course and complete lessons on successfully growing your social media. Following only to be left completely disappointed by the lack of communication and very shady refund policy.
2. These fraudulent social media influencers have truly become a real problem for marketers worldwide.
The owners of these fake influencer profiles took advantage of a lot of brands’ lack of experience with marketing. And then tricked them into a paid collaboration. They are so widespread and very difficult to identify. At first sight, they have been reported. And They proved to deceive so many brands. They have also cost them quite a bit of money in wasteful and unrealistic investments.
And though there is a belief in comment sections across the internet. That people who get scammed by influencers somehow deserve it. This assumption completely ignores the reality of a highly effective industry.
Cyber-psychologist Dr. Aaron Balick says that many Individuals tend to invest a lot of emotional energy into celebrities. Or influencers with whom they identify in some way.
3. Fake influencers
Fake influencers are usually those people or fake accounts. Who builds a large following for interesting brands. And people using purchased followers or bots. The BuzzDayz website, for instance, can get you as much as 15,000 Instagram followers easily. You have to pay a little as $55 only. If you want to become a micro fake Instagram influencer with up to 30,000 followers and about 250 likes under each of your first ten posts. Then you can achieve this for just $134.90 by using the services of BuzzDayz or Storm likes.
Owners of fake influencer profiles took advantage of brands’ lack of experience with influencer marketing. He tricked them into paid collaboration. As a result, a lot of businesses ended up paying for promoting their products or services to fake accounts.
4. How you can stay away from fake influencers.
The first step in staying away from these fake influencers is actually learning. Who they are? And where they come from?
This can be done by taking a closer look at who fake social media influencers actually are.
5. Measuring the influencer’s engagement volume in relation to the size of their audience
This is reported to be one of the most effective ways of identifying fake influencers. Calculating their ratio of interactions to followers by looking at their number of interactions per 1,000 followers. If an influencer is seen to have a large audience. But he has only a few interactions. There is quite a chance that he has fake followers. This method not only helps you immediately understand an influencer’s engagement rate but also easily compares how effective the different influencers you are checking are.
6. Checking the influencer’s posting consistence
Fake influencers will often publish several posts on social media when they are first setting up their profiles. They do so to make it look more credible. But after a while, they either hardly publish any content, publish at very irregular intervals, or even stop posting altogether.
Authentic social media influencers, on the other hand, publish content on a regular basis so as to engage and grow their audience. So the lack of posting consistency on an influencer’s profile is a sign that shows. They are either very unprofessional or even fake.
7. Research the influencer
Researching the influencer is a great way to check if they have ever been involved in many campaigns in the past. It can easily be done on Google by typing the name of the influencer into the search bar. And you can see the kinds of results that pop up. For signs that tell you the influencer is likely authentic, watch out for sponsored posts and articles. That describes their involvement in some advertising campaigns or interviews. However, the influencer might not show up in the search results if they are not famous or being followed enough on social networks.
8. Check for the influencers Business profile on Instagram.
This is vital because Instagram Business profiles allow the influencers to monitor all their key metrics such as their profile visits and engagements. It also presents them to the brands. So an influencer that is not monitoring their own performance can not be trusted. And is very likely that he or she is fake or is trying to hide their poor performance from brands.
9. Verification on social network
verification is known to help influencers in getting sponsored by advertisers, which is why upcoming influencers will try almost anything to get verified. Verified users on social media sites such as Facebook, Twitter, and Instagram get a special icon for easy identification.
There are more ways to ensure that you are working with genuine influencers but it is better to check the data so we do not end up being scammed. Brands that are hoping to engage genuine influencers need to be very careful when researching information about these influencers as not every story is usually true.